In today’s world, it’s all about staying up to date on the current trends. Whether it’s racing to Target to get the limited edition valentines Stanley, or changing up your makeup look, everyone wants to fit in.

In 2023, the “clean girl” aesthetic became very popular throughout many social media outlets such as TikTok, Instagram, and Pinterest. The clean girl aesthetic is a fresh, natural, and minimal approach to makeup, hair, and overall style. The clean girl aesthetic was first introduced by celebrities like Hailey Bieber. The goal is to look clean and healthy within your appearance. The goal is to have a simple routine that highlights your natural beauty. As we move into the new year, the “mob wife aesthetic” has been popping up all over social media outlets. The goal of the mob wife aesthetic is to look sophisticated and powerful through your hair makeup, and style. This is inspired by the style of women connected with organized crime, thus the “mob wife” name.

First, let’s break apart the clean girl aesthetic:

Beauty: The clean girl aesthetic is all about looking put together while keeping the overall routine short and the products minimal. The hair is usually slicked back into a bun or ponytail, or down with lots of oil to make it sleek and shiny. The point of the makeup is to highlight your natural features. Concealer is only used to cover up blemishes, and the focus is on rosy cheeks using a bright blush and glossy lips. The eyebrows are usually brushed upwards with a clear gel and often faux freckles are added to finish off the look.

Fashion: The fashion for the clean girl aesthetic is similar to the makeup, simple and minimalistic. Usually, a lot of basics combine to make an effortless-looking outfit. Muted-colored long sleeves and blue jeans or leggings. The outfits are accessorized with gold jewelry and a small bag or clutch.

Attitude: The clean girl aesthetic is more than just the looks. It encompasses the attitude of showing up for yourself and doing things to better the mind and body. Lots of influencers will start their morning with matcha or coffee and vitamins.

Now let’s unpack the Mob Wife Aesthetic:

Beauty: The makeup for the mob wife is the opposite of the clean girl aesthetic. It’s all about using dark colors to accentuate your natural features. Bold red lips, dark thin eyebrows,  a smokey eye paired with winged eyeliner, and voluminous lashes.

Fashion: The mob wife aesthetic is all about embracing silhouettes and exuding confidence. Styles include bold prints like animal prints. It’s accessorized with oversized sunglasses, bold statement jewelry, and designer handbags. Make a statement while maintaining elegance through your style.

Attitude: Like the clean girl aesthetic, it’s not just about the look. It is also about the overall attitude. Walk around with an air of confidence and poise. Embracing your inner boss lady while still carrying yourself with grace and elegance.

Personally, I always loved the clean girl aesthetic. I love the very fresh minimal makeup look and recently have been slicking my hair back. I also love some aspects of the mob wife aesthetic and will be incorporating them into my daily routine. I think that the most important takeaway from these two aesthetics is the overall attitude that goes along with it. Show up for yourself, better your mind and body, but also walk around with a sense of confidence and poise. I aspire to be a clean-girl mob wife.